As you embark on your coaching journey, you will begin to hear of words such as ‘ideal client’, ‘title & tagline’, ‘elevator pitch’, ‘signature programme’ and so many other words.
These words are business language and if you’re anything like me, when I first heard about of these, I felt the overwhelm kick in!
“I just want to help people – I’ve no idea about all of this stuff – where do I even start? I can’t do this!
The fear monkeys come out to play … keeping you frozen in inaction.
But it doesn’t have to be hard and actually once I started to research the difference elements of business strategy, the pieces of the jigsaw started to come together.
I created this blog post to help you with one of these start up business strategy elements – known at your tagline (elevator pitch).
YOUR TAGLINE
In business it is important that we know what we do and how we help and then be able to communicate this in an awesome sentence so that someone else understands too, rather than the tongue tied version that can spill out when someone asks what you do and to try to explain (I get it, I’ve been there).
A tagline is basically you sharing in an easy to understand way how you make a difference in someones life (your ideal clients).
A tagline is a great way to explain how what you do (your service / business) benefits the people you serve (your clients) whilst also helping to define your brand. It is a short positioning statement that serves to explain to others what your business helps others with.
Meaning the outcome you know you can deliver to them.
It’s important to keep your tagline nice and simple so that is understandable. To help you with this, I have a youtube video that you can watch. Here is the link https://youtu.be/DxqBQP1IJho
And hopefully by the end of this exercise, you will know WHO (you help) with WHAT (the problem you solve) and HOW (the solution you provide) and be ready and eager to share this with others so they too know what you do!
In summary, having a clear tagline definition will help you to feel more confident when you talk with others and will light you up with energy and excitement, leaving you eager to let the world know.
Remember to watch the video.
p.s. have you downloaded my free eBook ‘Strategic Soulful Success – The 3 steps to building a profitable and sustainable business’ – an ebook to help you to kick start your coaching business.